An SA Perspective

Words from South Africa

SA Coffee Shop brews in London Town

Vida London

South Africa’s most famous coffee franchise, Vida e’ Caffé has set up shop in London’s Regent Street, taking a brave dive into serving thousands of Londoners their daily cuppa.

Despite the credit crunch the 38-store Vida chain, referred to as a “vibrant Afro- Portuguese service” has gone ahead, defying SA business advisers, to compete against the famous Star Bucks chain.

Vida is following in the footsteps of other SA quick- service franchises such as Wimpy and Nando’s.


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